Tuesday - Friday | August 25-28, 2020

Georgia World Congress Center | Atlanta, GA | USA

Check the latest article for IWF atlanta users

Background Matters

14. June 2018 11:17

By: Ralph Bagnall, Woodworking Consultant, Author and TV Host: ConsultingWoodworker.com

We have all seen photos or video where something unusual or unexpected shows up in the background. These “photobombs” can be funny when they happen to other people, but can be distracting or even disruptive to your business marketing video. It is important that even as you insure that your video is properly lit and in focus, there are no distractions in the back ground that will take attention away from your message.
 
Your background should be well lit without being brighter than the subject. It should be neat and clean unless your video is about cleaning or organizing. When I began shooting video, I had a neutral blue sheet that I could hang behind the shot to hide the mess that usually existed in my shop. But with experience I learned that this looks contrived and is pretty dull. So I created a “studio wall” within my shop that became the background for my shooting. I staged the wall with tools to show the viewer that this was a wood shop, but not so many that they cluttered the focus of the video.
 
Note the two photos with this article. Both are part of the same bending project video. One uses the neutral backdrop, the other the staged wall. The neatly staged background does not distract from the photo, but in fact helps set the stage for the viewer, putting them subconsciously in mind of a woodworking shop.
 

      


Your facility may not all be camera ready, but removing distractions from the shot, and choosing a camera angle that hides unsightly cables or walls that cannot be removed will help your audience pay attention to your message. And a little judicious staging can help. I have used a large rolling tool box to hide things background items that are ugly and cannot be moved or shot around. Giving as much thought to what is behind your shot as what you are actually shooting, your overall video will be greatly enhanced.

Learn more about this topic during Ralph's session, "Video that Works" during the IWF 2018 Education Conference.

Tags:

Comments are closed